TIBI was created by American designer Amy Smilovic after she decided to move to Hong Kong in 1997. She left a successful marketing career at American Express, for Asia where she began to design dresses inspired by her travels. For her this change in career was a no brainer, having studied both business and art in college. TIBI is a sought after line in both the US and around the world.

Much of the collection is inspired by Amy’s travel abroad to exotic destinations like the sandy beaches of Bali or the tribal cultures of New Zealand. Anywhere she goes she finds inspiration for her future collections. Her collections are very casual chic; every piece is able to go with a basic staple already in your closet. If that isn’t possible, it’s just not TIBI.